Check any creator's engagement rate instantly. Understand what good looks like with benchmarks by follower tier -and why median-based calculation matters.
Engagement rate (ER) measures how actively an audience interacts with a creator's content. It's the single most important metric for evaluating influencer partnerships -more important than follower count, which can be inflated or bought.
Most engagement rate calculators use the mean (average) -but averages are easily skewed by one viral post or one dud. Untapper uses the median, which gives you the creator's typical, realistic performance.
Engagement Rate Benchmarks
Engagement rate varies significantly by follower count. Nano-influencers typically have higher ER because their audience is more personal and niche. Here's what to expect by tier.
| Follower Tier | Instagram ER | TikTok ER | Rating |
|---|---|---|---|
| Nano (1K–10K) | 4–7% | 8–15% | Highest engagement |
| Micro (10K–50K) | 2.5–5% | 5–10% | Strong |
| Mid-Tier (50K–500K) | 1.5–3% | 3–7% | Average |
| Macro (500K–1M) | 1–2% | 2–5% | Typical |
| Mega (1M+) | 0.5–1.5% | 1–3% | Below average common |
With Untapper, checking an influencer's engagement rate takes seconds -no spreadsheets, no manual counting, no API access needed.
A number alone does not tell the full story. Here is how to interpret engagement rate in the context of your influencer marketing goals.
Frequently Asked Questions
It depends on the follower tier. For micro-influencers (10K-50K), 2.5-5% is considered good. For macro accounts (500K-1M), 1-2% is healthy. Nano-influencers (under 10K) often see 4-7% because their audience is more personal.
TikTok engagement rates are generally higher than Instagram. For micro-influencers, 5-10% is typical. Mid-tier accounts (50K-500K) see 3-7%. TikTok ER is usually calculated against views rather than followers, which accounts for the algorithmic distribution.
Median gives you the typical post performance (the 50th percentile), while mean is easily skewed by one viral post or one complete dud. If a creator has 11 posts with 5K likes and one post with 500K likes, the mean says 46K but the median says 5K. The median is what you can realistically expect from a sponsored post.
Free engagement rate calculator for Instagram & TikTok. No login, no API keys. Just install and browse.