Calculate the real return on any influencer partnership. Untapper computes CPM, estimated revenue, ROAS, and customer acquisition cost based on real median views.
ROI Metrics
Untapper's built-in ROI calculator takes a creator's real performance data and your campaign budget to produce the numbers that matter for making investment decisions.
How much you pay per 1,000 views. Calculated from your budget and the creator's median views - not inflated averages that include viral outliers.
Projected revenue from the partnership based on median views, estimated conversion rate, and your average order value.
Return on ad spend - how many dollars you get back for every dollar invested. The single number that tells you if a partnership is profitable.
Most influencer pricing calculators use average (mean) views. But one viral post can inflate the average dramatically, making a creator look like a much better investment than they actually are.
Untapper's ROI calculator is built into the extension. When you're viewing a creator's profile, you can open the calculator panel and enter your campaign parameters to get instant projections.
Influencer pricing is notoriously opaque. Creators quote based on follower counts, but what matters is the actual views and engagement your campaign will receive. Here is how to think about pricing with data.
Frequently Asked Questions
A ROAS of 3x or higher is generally considered good for influencer campaigns with direct-response goals. For brand awareness campaigns, even 1-2x can be acceptable since the value extends beyond immediate sales. Untapper helps you project realistic ROAS before committing budget.
CPM varies significantly by platform, niche, and creator tier. Micro-influencers on TikTok typically range from $5-15 CPM, while Instagram macro-influencers can be $25-50 CPM. Finance, tech, and B2B niches command premium rates of $40-80 CPM.
Untapper multiplies the creator's median views by an estimated conversion rate and average order value that you provide. This gives a realistic revenue projection based on typical (not best-case) performance.
Free influencer ROI calculator. CPM, ROAS, and revenue projections based on real data - not guesswork.