Go beyond follower counts. Check health indicators, engagement authenticity, viral potential, and growth trends to vet creators properly before any partnership.
Vetting Checklist
A follower count tells you nothing about quality. These are the signals that matter when vetting influencers for brand partnerships - and Untapper surfaces all of them automatically.
The follow-ratio reveals whether followers are real. A creator following 5K people with 200K followers is healthier than one following 50K with 200K.
Compare median vs. mean engagement. A large gap suggests viral outliers are inflating the numbers - or worse, engagement may be purchased.
Does this creator occasionally break out, or are they consistently average? Viral potential measures how often content exceeds the baseline.
Is the creator growing, stable, or declining? A declining creator may still have large follower counts but less influence going forward.
What percentage of followers actually see the content? Low reach-to-follower ratios suggest the audience is inactive or disengaged.
Untapper lets you add private notes and scores to any creator. Build your own influencer scorecard as you vet creators across your pipeline.
Instead of manually checking each signal, Untapper surfaces them all in a single panel. One look tells you if a creator passes or fails your influencer vetting criteria.
Vetting influencers shouldn't require a spreadsheet, a team meeting, and three hours of profile-scrolling. Untapper automates the due diligence process so you can evaluate creators as fast as you can browse.
These warning signs suggest a creator may not deliver value for your campaign. Untapper surfaces most of these automatically, but knowing what to look for makes you a better evaluator.
Frequently Asked Questions
About 2-3 seconds per creator. Visit their Instagram or TikTok profile and Untapper instantly overlays all the health indicators, engagement metrics, and scoring signals you need to make a decision.
Yes. Untapper includes a built-in notes system where you can write private notes on any creator. You can also star favorites and assign custom scores, building your own influencer scorecard as you evaluate candidates.
Untapper surfaces the signals that indicate fake or inactive followers, including follow ratio, engagement-to-follower ratio, and the median-mean engagement gap. While no tool can definitively prove followers are fake, these signals are strong indicators that experienced marketers rely on.
Free influencer vetting tool. Health indicators, engagement scoring, and trend analysis for every creator.